The marketing industry has always engaged in a quality versus quantity debate. Using multiple avenues, it is possible more content may be better to increase traffic, boost your brand, promote conversations and assist customers. Whether reading blogs, how-to guides, or industry whitepapers, customers use content marketing to make decisions about the products and services that suit them. When this content is shared via social media, by customers who share links, pins and tweets to spread the word about products that interest them, it increases visibility of your site.

 

According to polling by Ascend2 and reported by eMarketer.com, spending on content marketing reached US$145bn so far this year and is estimated to double to $300bn in the next four years. Simultaneously, in a ranking of impediments to achieving marketing goals, a lack of content creation resources, writers, bloggers and infographic producers, is cited by marketers worldwide as the top problem (and has been since 2012). While many marketers are struggling to identify the ROI of their content marketing efforts, there is consensus that content marketing is an essential means to engage customers. Companies are turning to the booming freelance economy to help fill this gap. –