Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Let there be a compass: In the Trump era, the undeniable power of images, art and words
By Jacqueline Koch, Co-Founder, Partner – Boost! Collective We’ve hit the one-year mark since the 2016 election. The 2017 election results offer a glimmer of hope. Last month at the 2017 Seattle Interactive Conference, National Geographic photographer Aaron Huey,...
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Truth to power: Let’s define a theory of climate change
By Jacqueline Koch Translating the story of our time starts with a single word Sun and smoke! If you weren’t from the Emerald City, you’d think this was the big draw for this weekend’s Hempfest. If you are from the Emerald City, then you know better. Sun and smoke...
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A tiny book to inspire storytelling in your team
By Janinne Brunyee At Boost! Collective, we are committed to the art of storytelling. Why? Because we believe that an engaging story energizes your audience to act. It drives results by providing meaning and purpose to the work of your organization. Our goal, and a...
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The power of a personal story to ignite your investor pitch
By Janinne Brunyee While listening to the speakers pitching their startups at the first ever Seattle Female Founders Alliance Founders Showcase last week, I had an important realization: I was much more captivated by the pitches that were framed by the speaker’s...
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IN THEIR OWN WORDS
The story of how two women devised a grand plan to help level the playing field for women We first met Amy Nelson at a workshop we hosted on messaging and storytelling at the end of last year. She told us about this crazy idea to start a co-working space for women....
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Messaging – Want to engage your audience? Start by telling them why they should care
By Janinne Brunyee It may not be sexy, but messaging may be one of the most important foundational tasks your team will ever take on. This is true whether you’re launching a new company or a new product or service. Why? Because messaging allows you to communicate the...
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