Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Storytelling in action: A visit to EcoBalanza
It’s not a factory—that’s the first thing you need to understand about EcoBalanza. There are no machines, none of those loud repetitive industrial noises, there’s no chemical or metallic smell. When you walk into the space at EcoBalanza, there are five craftsmen and women, working together, laughing and smiling together, and creating beautiful works of art, quietly, by hand.
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Social media trends to watch
Now that 2016 is off to a running start, it’s a good time to take a step back and look at some of the social media trends that are expected to make an impact this year. From livestreaming on social media platforms to enhanced image search on Pinterest, there are some...
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Game advertising: it’s time to play
By Steven Wise There are many reasons why digital games are an ideal channel for advertising. They reach an audience that is more engaged and receptive than most other media channels, and they eliminate some of the issues that complicate other forms of digital...
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Current trends in magazine publishing: it’s a multi-platform world
Magazine Media 360's October Brand Audience Report provides a revealing look at the trends that the magazine publishing industry is facing today. Overall, the audience across all platforms – print, web, mobile and video – grew 4.4 per cent from 1.68bn in October 2014...
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Making a living from hyperlocal content in Seattle
If you live in West Seattle, a neighborhood just southwest of downtown Seattle, and you’ve lost your dog or are curious about the wail of a police siren, there is only one place to go: the West Seattle Blog (WSB). Residents know that within minutes of any significant...
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For Thrillist.com, the thrill has just begun
From humble beginnings in 2004 as a daily email targeted to men in New York City, lifestyle destination Thrillist has grown steadily and has evolved one city and one topic at a time. Today, the site operates in over 30 markets, including a few outside the United...
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