Boost! Collective Blog: Need some fuel for thought?
The Boost! team, along with a few guest bloggers, share insights on diverse issues that shape communications across traditional and digital channels. We draw from our experience working for and with commercial and not-for-profit organizations of all sizes. With the Boost! Collective Blog, we’re committed to bringing you our best thinking while giving you the opportunity to get to know us a little better.
Walled gardens and the wild west days of distributed content
By David Darby This spring ushered in momentous change in the media distribution and consumption landscape. Novel content delivery methods offer publishers exciting opportunities for engagement, but also exposure to clear risks and dizzying complexity. Consumers have...
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Why is Harper’s Bazaar outperforming the monthly magazine growth index?
One publication that appears to be thriving in this new digital age is women’s fashion magazine Harper’s Bazaar, which saw a whopping 45.9 per cent year-over-year audience growth in August 2015. In August, the audience for magazines in the United States grew 4.2 per...
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Anticipating media disruptions through the lens of VUCA
By Gretchen McLaurin VUCA: Volatility, Uncertainty, Complexity and Ambiguity. This term was initially used by the US Military in the late 90’s to address planning and leadership for the post-Cold War era. Developed to explain a fast-paced, increasingly unstable and...
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Why workplace culture matters (now more than ever)
By Gretchen McLaurin As magazine publishers face increasing pressure to reinvent themselves for the digital age, they are challenged to secure the skill sets they need to compete against digital natives that aren’t held back by old school thinking. Corporate culture...
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Voting with your money: top Kickstarter journalism campaigns
The journalism category on the crowdfunding website Kickstarter offers unique insight into the new ideas in journalism readers are willing to put their own hard earned money behind. It also reveals a new class of journalist entrepreneurs who are stepping outside the...
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What the 2016 presidential hopefuls need to know about mobile
By Gretchen McLaurin Twenty-two years ago, in 1993, Bill Clinton was beginning his first term as President of the USA, 60 Minutes was still the in-depth television show we turned to for news and politics, and the first “smartphone” was born (the IBM Simon). By 2002,...
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