Magazine Media 360’s October Brand Audience Report provides a revealing look at the trends that the magazine publishing industry is facing today.
Overall, the audience across all platforms – print, web, mobile and video – grew 4.4 per cent from 1.68bn in October 2014 to 1.75bn this October. Today, print and digital editions attract 53 per cent of readers, down from 60 per cent at the same time last year with the mobile audience growing strongly to 27 per cent, up from 19 per cent last October. The video audience grew modestly from 3 per cent to 4 per cent this October. While these numbers reflect the market in October, they are pretty indicative of the state of reader preferences throughout 2015 and there is every reason to believe, that next year, these trends will continue.
NYLON, the multi-platform media company and magazine which focuses on pop culture and fashion, led the Top 10 Total Brand Audience ranking for the third month in a row, growing 226 per cent vs October last year. In September, growth was 145 per cent and in August, 214 per cent.
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