By Gretchen McLaurin
When GoPro had its public debut at US$24 a share one year ago, the message was “we don’t want to be known as just a camera company, we want people to know us as a lifestyle media company.” In the past six months, their social media channels have been growing aggressively – Facebook fans are up 10 per cent, Twitter followers up 20 per cent, YouTube subscribers up 35 per cent and Instagram followers are up a whopping 40 per cent.
GoPro has unquestionably succeeded in winning hearts and minds with their many diverse channels and followers, from performance athletes to furry friends. But can they capitalize on that momentum and convert this adoration to the bottom line?
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