New Partner Joins Forces with Boost! Collective to Lead Collective Storytelling

Christopher Ross brings broad leadership experience to advance novel new practice area 

SEATTLE, WEDNESDAY, MARCH 16, 2016 – Christopher Ross has joined Seattle-based boutique marketing consulting firm Boost! Collective as a partner. Ross brings well-honed marketing and operations skills, drawing from a background of over 25 years of experience in diverse roles, from growing the Starbucks brand to business and creative development as VP, COO, CEO and President.  His background covers CPG, retail, education, arts and non-profits, for organizations large and small.

“Christopher is known for his enthusiastic ability to take client initiatives and ideas from the cocktail napkin to market and—more important—with consistent success,” said Boost! Collective co-founder, Janinne Brunyee. “He has a breadth of experience that is ideally suited to round out our team and lead a new core offering for our clients, Collective Storytelling.”

Collective Storytelling is a signature Boost! Collective practice area.  It is the process for creating a rich, enduring Storyline, a “future memory” for an organization that is intended to energize, engage and drive business results.

‘What most successful companies have in common is a clear narrative,” said Christopher Ross. “When there are different interpretations of what a company stands for and what the future holds, there is confusion both inside and outside the organization which harms the bottom line.”

The Collective Storytelling process accelerates the otherwise daunting series of supporting exercises and steps required to derive and build a comprehensive, visionary and effective Storyline for the organization.

“Boost! Collective team is an ideal fit for me as we share a commitment to our clients’ ideas and working collaboratively to making them great,” Ross said. “Our work and our success is a testament to the maxim, ‘the whole is greater than the sum of its parts.’”

About Boost! Collective 

Is a Seattle-based marketing and business consulting firm dedicated to helping clients create and tell the stories of their brands.  Boost! consultants have deep experience delivering results across the innovation cycle, helping clients create their business narrative, bring it life, plan, launch, sustain and optimize their businesses. The Boost! team works together – as a collective – on projects to produce meaningful and lasting impact for clients.

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