STRATEGIC MESSAGING
What do you do and why is it important?
You need to clearly communicate to each of your key audiences. What’s your offer? Why it is important? And why it is different? Strategic messaging helps you say it loud and clear.
Messaging is nothing without a sense of differentiation, one that can endure.
Why craft your message?
Messaging allows you to communicate the value of what you are delivering to each key audience simply and clearly: investors, customers, partners, employees and more.
Your message allows you to answer the question why? Why should your audience care about your offering? What transformation are you enabling for them? It also allows you to explain briefly how you are delivering value and what tangible results your audience can expect.
MESSAGING AUDIT
We review your current messaging to identify if it aligns with the value you deliver today and how consistently it is applied.
VALUE PROPOSITION DISCOVERY
We partner with your team to uncover your differentiated value proposition via a workshop with your team, competitor research and stakeholder interviews for each audience.
MESSAGING FRAMEWORK
We leverage our Value Proposition Discovery output to craft an elevator pitch supported by value promises to act as the foundation for all content development.
INDUSTRY-SPECIFIC POSITIONING
We research and interview customers to identify the unique value your product delivers to each of your industry verticals and develop industry-specific messaging.
Learn more about our unique approach to developing your message.
MESSAGE VALIDATION
We use quantitative methods to test and optimize your message.
BRANDING
We help you develop a brand that expresses the value you deliver and positions you in your market. This includes naming, logo development and brand guidelines for a purposeful, consistent expression of your brand.
PERSONA DEVELOPMENT
We develop detailed audience profiles to guide content creation and/or product development.
Let's work together to power your success story
Boost! Collective is a Seattle-based story-driven marketing and communications firm. We work collaboratively to discover, create and tell the powerful stories that drive authentic engagement.
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