One publication that appears to be thriving in this new digital age is women’s fashion magazine Harper’s Bazaar, which saw a whopping 45.9 per cent year-over-year audience growth in August 2015.
In August, the audience for magazines in the United States grew 4.2 per cent year-over-year to 1.67bn, according to the most recent MPA Magazine Media 3600 Brand Audience Report. While any growth in the publishing sector is good news, it is important to point out that most of this growth is coming from the mobile web, where the audience grew by 42.4 per cent to over 440m in August 2015. In the same timeframe the audience for print and digital editions shrank by 5.6 per cent, while the web (desktop/laptop) audience declined by 1.1 per cent. This is a downturn from the July numbers, where the web audience grew by 3.2 per cent.
These statistics tell a good news, bad news story. While the overall audience size has grown, there is much work to be done by publishers to keep and grow their audiences as technology continues to turn this industry on its head.
One publication that appears to be thriving in this new digital age is women’s fashion magazine Harper’s Bazaar, which saw a whopping 45.9 per cent year-over-year audience growth in August 2015.
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